Sports Law

Keeping pace with a highly sophisticated
and globalised sector.

Sports Law

Keeping pace with a highly sophisticated

and globalised sector.

In today's culture and on a global scale, sport and sport-related businesses are becoming a significant commercial reality with high financial and reputational stakes involved. Negotiating sports contracts and complying with new regulatory and disciplinary challenges create a need to have access to professional sports law advice from experienced specialists.

Our experts have an unmatched depth of knowledge in the sports industry, with a comprehensive practice that offers a wide range of services throughout Switzerland and abroad. With one of the leading sports law departments in Europe, our specialists provide comprehensive tailored advice and legal services matched to the specific needs of our clients in the sports industry.

Advice and legal services to a wide range of clients in the sports industry

Our sports lawyers represent many of the leading international sport organisations, sports clubs, sporting event organizers, broadcasters as well as individual athletes in litigation, sports arbitration and other proceedings as well as in transactions in the sports industry.

Our experience covers the full spectrum of sports industry legal matters:

Regulatory and disciplinary disputes
Sponsorship, venue partnerships, event contracts, broadcast rights, media and TV rights as well as naming rights
Litigation and arbitration in sports-related disputes, often before international sports federations and the Court of Arbitration for Sport (CAS)
Marketing, promotions, privacy, social media, merchandising and other intellectual property matters
Advice and representation of broadcasters, operators of satellite and cable television service providers on regulatory and contractual issues
Tax and estate planning for athletes, coaches, sporting event organisers, etc.
Brand protection for athletes, including in respect of charitable endeavours, endorsements, domain names and social media

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The team at B&K is a standout in the international sports law market.

Legal 500 2025

Bär & Karrer have an outstanding reputation in sports law.

Legal 500 2020

Excellent professionals, very knowledgeable and extremely kind.

Legal 500 2025

The team is impressive for the experience and the spectrum of services they can provide. Their expertise in sports law is unmatched - absolutely stellar.

Legal 500 2025

Bär & Karrer's team is one of the most efficient and responsive legal teams we had the pleasure to work with. Their advice is always to the point.

Legal 500 2025

They are commercially savvy, and client focused. They have extensive connections within the industry and can apply this knowledge effectively to assist clients.

Legal 500 2025

For me the sports law team of Bar & Karrer is without doubts one of the best in Europe.

Client in Legal 500, 2022

Quick and straightforward service, great technical skills and exceptional personal treatment.

Client in Chambers Europe 2022

Bär & Karrer is absolutely top.

Legal 500, 2022

The best firm in the areas of Sport and TMT in Switzerland, and a reference worldwide.

Source in Chambers 2021

The team is top in their class as far as sports law goes.

Source in Legal 500 2021

They continuously confirm their qualities by winning cases and providing the best advice to their clients for each case in an efficient and professional manner.

Legal 500 2021

The firm has a great impact in the market.

Legal 500 2020

Very high level of professionalism, expertise and experience when dealing with case.

Legal 500 2020

Depth in experience before the Court of Arbitration for Sport and Swiss courts.

Legal 500 2020

The team has a very solid knowledge of Swiss law and CAS proceedings which is unique in the industry!

Client in Legal 500 2021

Bär & Karrer's sports department is extremely responsive and effective, largely due to its accumulated knowledge, experience and expertise. It offers a unique combination of legal expertise and overall strategic advice.

Chambers Europe 2026

Bär & Karrer's lawyers not only master the subject matter but also work together seamlessly, sharing knowledge and supporting each other to achieve the best outcomes.

Chambers Europe 2026

Their technical proficiency in the niche sports law market is unrivalled.

Legal 500 2026

Excellent network and relationships in global sports. Having the right view of the big picture and importance of details.

Legal 500 2026

Perfect communicators. They don't waste my time with unimportant stuff or irrelevances.

Legal 500 2026

The firm is especially adept and skilled at global sports law, with a particular expertise in Olympic institutional matters.

Legal 500 2026

Professionalism, preparation, availability, global knowledge, critical thinking.

Legal 500 2026

The team is composed of various individuals covering broad range expertise, very clear for each of them.

Legal 500 2026

The team of this law firm has a huge amount of experience in sports arbitration and in commercial arbitration. They are well respected and offer common sense advice.

Legal 500 2026

Excellent network and relationships in global sports. Having the right view of the big picture and the importance of details.

Legal 500 2026

Bär & Karrer sports team does not only know about sports law, but also is extremely experienced in the sports industry and its management at a worldwide level, and not many firms are in a position to say this.

Legal 500 2026

The sports law team is technically impeccable and also multilingual, which enables it to advise clients not only in Europe, but also in other jurisdictions such as South America or Asia.

Legal 500 2026