Sports Law

Keeping pace with a highly sophisticated
and globalised sector.

Sports Law
Keeping pace with a highly sophisticated
and globalised sector.
In today's culture and on a global scale, sport and sport-related businesses are becoming a significant commercial reality with high financial and reputational stakes involved. Negotiating sports contracts and complying with new regulatory and disciplinary challenges create a need to have access to professional sports law advice from experienced specialists.

Our experts have an unmatched depth of knowledge in the sports industry, with a comprehensive practice that offers a wide range of services throughout Switzerland and abroad. With one of the leading sports law departments in Europe, our specialists provide comprehensive tailored advice and legal services matched to the specific needs of our clients in the sports industry.

Advice and legal services to a wide range of clients in the sports industry

Our sports lawyers represent many of the leading international sport organisations, sports clubs, sporting event organizers, broadcasters as well as individual athletes in litigation, sports arbitration and other proceedings as well as in transactions in the sports industry.

Our experience covers the full spectrum of sports industry legal matters:

  • Regulatory and disciplinary disputes
  • Sponsorship, venue partnerships, event contracts, broadcast rights, media and TV rights as well as naming rights
  • Litigation and arbitration in sports-related disputes, often before international sports federations and the Court of Arbitration for Sport (CAS)
  • Marketing, promotions, privacy, social media, merchandising and other intellectual property matters
  • Advice and representation of broadcasters, operators of satellite and cable television service providers on regulatory and contractual issues
  • Tax and estate planning for athletes, coaches, sporting event organisers, etc.
  • Brand protection for athletes, including in respect of charitable endeavours, endorsements, domain names and social media
The team at B&K is a standout in the international sports law market.
Legal 500 2025
Bär & Karrer have an outstanding reputation in sports law.
Legal 500 2020
Excellent professionals, very knowledgeable and extremely kind.
Legal 500 2025
The team is impressive for the experience and the spectrum of services they can provide. Their expertise in sports law is unmatched - absolutely stellar.
Legal 500 2025
Bär & Karrer's team is one of the most efficient and responsive legal teams we had the pleasure to work with. Their advice is always to the point.
Legal 500 2025
They are commercially savvy, and client focused. They have extensive connections within the industry and can apply this knowledge effectively to assist clients.
Legal 500 2025
For me the sports law team of Bar & Karrer is without doubts one of the best in Europe.
Client in Legal 500, 2022
Quick and straightforward service, great technical skills and exceptional personal treatment.
Client in Chambers Europe 2022
Bär & Karrer is absolutely top.
Legal 500, 2022
The best firm in the areas of Sport and TMT in Switzerland, and a reference worldwide.
Source in Chambers 2021
The team is top in their class as far as sports law goes.
Source in Legal 500 2021
They continuously confirm their qualities by winning cases and providing the best advice to their clients for each case in an efficient and professional manner.
Legal 500 2021
The firm has a great impact in the market.
Legal 500 2020
Very high level of professionalism, expertise and experience when dealing with case.
Legal 500 2020
Depth in experience before the Court of Arbitration for Sport and Swiss courts.
Legal 500 2020
Ranked in Tier 1
by Legal 500 2025

Deals, Cases & News regarding Sports Law

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