GENUI, an entrepreneur-led private equity firm specialized in investments in medium-sized companies of different sectors, acquired the participation in Magnolia International AG from Elvaston. Magnolia is a Swiss based software company, developing and distributing a digital experience platform as well as a content management system (CMS) for content-driven marketing.
Bär & Karrer advised on Swiss tax structuring for this transaction. The Bär & Karrer team included Susanne Schreiber, Martin Leu and Julian Hodel (all Tax).